East Street Lanes Unlocks The Power Of Crown Advantage Platinum

A great part of my job is getting to meet the people we support every day. Recently I visited East Street Lanes in Leicester to showcase the new products from Brunswick’s Crown Advantage Platinum package.

Upon arriving at site, I was welcomed by a team of smiling faces, ready to learn about Brunswick’s exciting developments. 

We began our session by going through what benefits their business would see from Crown Advantage Platinum. I highlighted the many ways the products could be used and how they would appeal to their customers 

We discussed how the OpenLane app is incredibly intuitive and appeals to a younger / student market, the possibilities of booking via the OpenLane app and creating the habit of doing so. We also looked at the marketing possibilities within the specials section of the app and how that would be beneficial, with numerous campaigns working together. We went through the loyalty system built into OpenLane and explored how to maximise the benefits of this for East Street Lanes.

Next up on the agenda was the install of the new OrderNow product within Crown Advantage.  OrderNow enables the customer to order from a select menu directly from the tablet. Again, we discussed how this benefits East Street Lanes and decided to encourage drink sales alone to begin with, with the possibility to add snacks, small plates and sharers in the future. 

Following discussions with the Management team we identified which products from the drinks menu were to be included and how to utilise the layout options to best present the options to the customer. I then trained them on how to manage this going forward. 

We also chatted about how many of us had enjoyed using table ordering during the restrictions and the benefit to the customer. However, we noted that for some people these benefits could now be outweighed by the enjoyment of interacting with team members at the bar. Online ordering is a fantastic service that can now be delivered with the Crown Advantage package, but we felt for East Street Lanes it wasn’t essential, but may offered at a later date. 

I was introduced to the weird and wonderful world, that is Caddyshackers Adventure Golf and proposed that this be available to be booked as a package, with bowling, as this would be a really brilliant USP in their location. We are going to move this forward with our online booking team.