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Spark Bowling AR Projection

Spark™ is the industry’s first immersive, interactive scoring experience. Spark surrounds the bowler in a mesmerising, one-of-a-kind experience as it delivers the latest technology and entertainment trends to your lanes. Spark engages every segment of entertainment seekers with software-driven technology and innovation that’s built for tomorrow but delivered today.

The future of bowling entertainment

Spark’s energy starts at the scoring tablet and flows through the seating area, down the lane to the pins, surrounding the bowler in mesmerising graphics. Spark’s fast, fun, engaging games encourage socialisation while letting bowlers choose their own adventures.

Changes the game

Today’s consumers are tech-savvy families, professionals, and millennials looking for wholesome family activities, unique date night destinations, and interactive birthday party, group, and corporate outings that promote social connection. They expect their bowling experience to incorporate the kinds of technology they use every day – that’s where Spark comes in.

Drives revenue

Designed for casual and novice bowlers alike, Spark games introduce new targets and rules, giving bowlers of all ages and skill levels a chance to win. Spark encourages socialisation as it creates countless Instagram-worthy moments for guests and revitalises consumer perception and interest in bowling, providing an experience they are willing to pay a premium for.

Spark’s dynamic content keeps the experience fresh frame after frame. The ever-expanding library of interactive Sync games keeps guest engagement high, increases revenue per visit, and drives incremental F&B sales thanks to increased lineage.

New and augmented games

Guests can select their Spark experience directly on their Sync tablets, choosing from more than 15 animation themes and even projecting their own photos onto the lane. Spark’s exclusive Heads-Up Display™ projects scores and stats directly on the lanes. Spark also brings your guests’ favorite Sync games to life on the lanes, from the mass appeal and brand power of Angry Birds to corporate events team competition provided by Rival Rumble.

Developed exclusively for Spark, Boombots turns the lane into an interactive part of the scoring experience. Boom Bots enables guests to score by hitting targets on the lanes as well as pins, supercharging the fun for casual bowlers while staying true to why guests are in the centre – to hit pins.

Cutting edge technology

Spark fully integrates with the state-of-the-art Sync’s Vision™ User Interface, which promotes the Spark experience to your guests. The system is activated and deactivated based on scoring settings, which maximises the life of your projectors and reduces staff intervention.

Robust hardware package

Brunswick’s hardware revolutionises the on-lane projection experience. Spark’s automation simplifies ongoing management. Advanced laser projection technology lowers total cost of ownership with projector lamp life in excess of 20,000 hours. Intervention is also minimised as the system contains no moving parts and no components are accessible to guests. Each pair of lanes features four Spark nodes which contain an integrated projector, tracking sensor and IR lighting, whilst also indicating the status of the system.