The hospitality trend of Competitive Socialising is showing no signs of slowing down – there are new venues and concepts launching every month across the UK. The development of this fast-growing sector is creating a feedback loop with consumers who are increasingly choosing their evening entertainment to take place away from computer screens, and instead be based around physical activities enjoyed with friends. The best venues create immersive experiences using premium design and theming, which results in thrilled visitors becoming an extension of their marketing team – posting across social media and creating a fear of missing out for their connections, who in turn want to book the experiences for themselves. Consumer awareness has grown from the cities to towns across the UK and opportunities for operators are everywhere.
The beauty of this emerging adult focused sector is that a unique and well delivered concept can not only survive next to other venues, they can strengthen each other by building consumer demand in the area. Chain operators are even successfully opening multiple venues within the same cities. The emergence of Duckpin Bowling and Interactive Darts, mean that operators can now launch venues in smaller spaces than ever before. In areas with a demographic that can be challenging for traditional leisure venue feasibility it is possible to deliver profitable sites in a fraction of the space, while positioning the activities and brand to integrate with the other options available locally. There are now more activity options than ever before, allowing multiple operators to succeed alongside each other.
Every venue is a different space in a different location. Financial returns for activities can be difficult to accurately project for first time operators which creates a lack of control. Bowling Vision offers investor assurance by using anonymised data to configure the optimum product and pricing strategy to build financial projections for each project. Our ongoing consultancy, staff training and operational support enables operators to extend your team with experienced partners who can sweat the small stuff whilst you focus on the big picture. By implementing industry best practice and having expert experience on hand, operators can reduce the learning curve and maximise return on investment.
With our support it’s easier than ever before to finance and create a sustainable, profitable activity venue. For an existing leisure or hospitality business owner we can deliver a package to supply, support & promote a venue with a unique offering, designed to maximise potential by drawing on your existing resources and our decades of experience. As an illustration, we believe that a venue of c.10,000 sq ft in a town with a population of around 40,000 can feasibly generate annual returns in the region of 30%, based on an initial capital investment of c. £1.5m. We have also assisted in the development of profitable venues for people in smaller locations with lower budgets, so get in touch to see if your business and location would be the right fit for the competitive socialising boom.
173,000 Population
No Bowling Centre
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162,700 Population
No Bowling Centre
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143,000 Population
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97,500 Population
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60,000 Population
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University Town
43,000 Population
Afluent Tourist Destination
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100,000 Sq Ft Venue.
With their behemoth showcase site, Gravity have integrated the very best in bowling technology into a venue that caters to everything from kids birthday parties to corporate events and adult parties in their exclusive cocktail lounge. This strategy has seen a huge increase in the retail footfall for the Southside Shopping centre and their proof of concept on this multi activity has gone on to secure backing for their next project, Gravity Liverpool One.
10,000 Sq Ft Venue
Not only does this venue thrive over the road from Gravity, it’s also positioned next to a Boom Battle Bar that features multiple activities. How? By delivering a smaller scale, higher quality F&B environment that appeals to a more targeted affluent demographic. Their beautiful venue and all of its activities are managed through our Sync Management and Reservation system.
Hospitality Destination Venue
The UK’s latest installation of Duckpin Social took place within the popular Holmes Mill venue. This iconic local venue includes a beer hall, hotel, food hall and more. The activity makes their destination within a 16k population town draw crowds from the broader area to book events, stay, eat and play.
Bowling Vision
Unit 2 Bushacre Court
Garrard Way
Kettering
Northamptonshire
NN16 8TD
Monday – Friday 09:00 – 17:00
Phone: +44 (0)1536 412244
Email: sales@bowlingvision.com
Unit 33 Thomas Way
Lakes View Industrial Estate
Hersden
Canterbury
Kent
CT3 4JZ
Monday – Friday 09:00 – 17:00
Phone: +44 (0)1227 719799
Email: servicecentre@bowlingvision.com
Registered Address: Bowling Vision Ltd, Unit 2 Bushacre Court, Garrard Way, Kettering, Northamptonshire, NN16 8TD. Company number: 6031508. © 2020 Bowling Vision Ltd. All Rights reserved.