Brunswick Bowling is the world’s leading bowling manufacturer. Having led the way through technological innovation built on expertise established over 170 years ago.
In late 2020 Brunswick Bowling released Sync PrimaTM, the most comprehensive bowling centre management system available. With enhanced features designed to drive revenue and streamline operations.
In recognition of the sophistication of Sync Prima the United States Bowling Congress (USBC) have installed it at its International Training and Research Center (ITRC) located in Arlington Texas.
Sync Prima is being used to coordinate the use of the centre whilst also being examined for its integration with the in-house tournament management software. Competitive bowlers will benefit from Sync’s My Shot spare training feature, which allows bowlers to refine their technique through repeated attempts at the same spare pattern.
The ITRC is home to the Team USA bowling team and regularly hosts elite tournaments including the PBA Hall of Fame Classic, PWBA Kickoff Classic Series and the SWAC Bowling Championships. Primarily the ITRC is a facility for athletes wishing to develop their bowling through world-class coaching and cutting-edge technology, including Biomechanical Motion Analysis, video analysis, ball-throwing robots and tracking system.
The USBC is a membership organisation with over 1.2 million members. As the national governing body for bowling in America they provide standardised rules and regulations to help make bowling fair and fun for everyone. With a view to investing in the next generation the USBC offers scholarships to youth bowlers whilst also opening up opportunities for young people to access coaching, competitions and leadership development.
Scott Meier, Brunswick’s Global Product Manager for scoring, POS and cloud said, “We’re thrilled to partner with USBC on this installation of Sync Prima, the most robust center operating system on the market. From elite training centers to entertainment venues of all sizes, Sync Prima elevates the guest experience while improving operational efficiency and profitability. Brunswick is passionate about working with proprietors to develop powerful business tools that address their operational challenges. Sync Prima centers enjoy the peace of mind that comes from knowing they have the tools they need today and a dedicated partner for whatever tomorrow brings.”